With Comedy Central’s Comedy Awards 2012 nominees announced today, we thought we’d take a closer look at our data to see which celebrity receives the highest “funny” attribute ratings. And the top 5 are:
5. Zach Galafianakis
4. Will Ferrell
3. Adam Sandler
2. Steve Carell
1. Eddie Murphy
According to this article on The Smoking Gun, Pitbull endorses Bud Light - he just doesn’t drink it. So are Pitbull and Bud Light a good fit for each other? Well, not really - at least demographically. Bud Light’s fans tend to be much older than Pitbull’s fans. Is Bud Light going after a younger audience, or did they make a poor decision with Pitbull as a spokesperson?
Justin Bieber says he’s releasing new music “very soon.” According to our January data, 36% of his fans bought a CD or LP in the past month, 25% paid for a digital album or song and 20% downloaded an album or song from a P2P or BitTorrent site. Will you want his new album? In what format? Will you pay for it?
39% of Kobe Bryant fans regularly watch the NBA, compared to 53% who watch the NFL. However, this is less an indictment of Kobe’s fans and more of a statement about the popularity of the NFL. Among all consumers, 38% claim to follow the NFL, compared to only 16% who regularly watch the NBA. Which of those two sports is your favorite?
“The Vow” raked in over $40 million at the box office this past weekend. According to our January data, only 27% of US consumers are aware of Rachel McAdams, and only 25% are aware of Channing Tatum, yet “The Vow” beat out “Safe House,” starring the well-known Denzel Washington and Ryan Reynolds.
This data is taken from our January, pre-Grammy survey. We’re taking a look at the night’s big winner, Adele, versus other nominees, winners, participants and music stars, with all of the attributes compared to our database of celebrities. If the Grammys were really a comeback for Chris Brown, it will be interesting to see our post-Grammy data, as he does not fare well here. Follow us for a future update of this data and see how the Grammys affected the winners and others.
Here’s Taylor Swift accepting one of her two Grammys last night. According to our data, her fans were likely to be watching - not only do they watch an hour more TV than the average person, but they are 17% more likely to watch CBS regularly.
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